2023, Air Max Pulse 

Art Direction, Design, Social/Digital Direction












Air Max Pulse unveil film.


Inspired by the sounds of the London streets, the Air Max Pulse provides extra bounce and comfort for late nights and long days. From ideation to storyboard to final edit, we created two hero films and a suite of imagery featuring influential London artists, Nia Archives and Jeshi.










Along with the Pulse launch, our team focused on concepting the new multi-year brand strategy for the Air Max franchise, Maxxed Out, inspired by the history of Air innovation and the energy of the city streets.









Introduction film to the new era of  Air Max: Maxxed Out.


Staying true to the spirit of innovation embedded within Air Max history, this was the first major use of AI/Stable Diffusion for a Nike campaign with the help of our art partners at New Format.







































Creative Direction   :   Patty Wong
Art Director   :   Miles Johnson
Narrative   :   Jeremy Catalino, Will Roelke, Jordan Aleck
Design   :   Gunnar Harrison, Cesar Sierra
Production   :   Adam Bordow, Kevin Lennox
Studio Management   :   Elijah Graham, Jeevan Gaberria

Photographer    :   Zhong Lin
Director/CGI   :   New Format






















Work    

   2024, Air Max Dn
   2023, Air Max Pulse
   2022, ACG Summer
   2020, Joanna
   2022, ACG Spring
   CHINGOOZ Apparel





Info
Archive

hannah j. kim                       art direction + design