2024, Air Max Dn
Art Direction, Design, Social/Digital DirectionFeel the unreal with Air Max Dn. With dynamic air technology and undeniable magic, Max finesses his way to tryouts on time.
The objective for the launch of the new Air Max silhouette was to convey a tonally surreal world that parallels the product innovation of the new airbag. We partnered with dream world expert Petra Collins to both direct and photograph the next chapter of Maxxed Out.
The film features familiar faces including Sha’Carri Richardson, Billie Eilish, Erling Haaland, and Drake.
Feel the Unreal expands across our Men’s, Women’s, and Kid’s colorways to sustain the campaign as a world vs. one moment.
Creative Direction : Nico Sala
Art Direction : Brian Bantog
Narrative : Dudu Viola, Will Roelke
Design : Roberto, Rodriguez, Cesar Sierra, John Akira Harrold
Production : Adam Bordow, Division Global
Studio Management : Annie Jones, Jeevan Gaberria
Photographer : Petra Collins
Director : Petra Collins
DP : Todd Banhazl
Styling : Spencer Singer
Art Direction : Brian Bantog
Narrative : Dudu Viola, Will Roelke
Design : Roberto, Rodriguez, Cesar Sierra, John Akira Harrold
Production : Adam Bordow, Division Global
Studio Management : Annie Jones, Jeevan Gaberria
Photographer : Petra Collins
Director : Petra Collins
DP : Todd Banhazl
Styling : Spencer Singer
Behind the Scenes + Process