2022, ACG Guide to Keep the
Magic Alive
Art Direction, Design, Social/Digital DirectionFor Spring ‘22, we brought our Earthlings to Iceland. We encouraged our audience to have fun, but thoughtful fun as climate change has continued to drastically affect the land’s melting glaciers. It’s human nature to protect what you love, so we inspired the youth to preserve the joy and keep the fun going forever. This is ACG’s Guide to Keep the Magic Alive.
The ambition was to create a giant light table to portray our adventure like that of a scientific research study. In the spirit of keeping things analog, we crafted a 5-foot lightbox and printed our hero images on transparencies. This created world-bending layouts that champion both the product and the magic.
Creative Direction : Patty Wong
Art Director : Jack Saunders
Narrative : Jeremy Catalino, Will Roelke, Genevieve Hudson
Production : Lisa Zandi
Studio Management : Elijah Graham, Jeevan Gaberria
Photographer : Jerry Buttles
Studio Photography : Mr. Curiosity
Art Director : Jack Saunders
Narrative : Jeremy Catalino, Will Roelke, Genevieve Hudson
Production : Lisa Zandi
Studio Management : Elijah Graham, Jeevan Gaberria
Photographer : Jerry Buttles
Studio Photography : Mr. Curiosity