CHINGOOZ Apparel

Business, Fashion, Art Direction, Photography, Video

The Chicken Came First

In high school, I was known as “chicken shirt girl”. The chicken is a hand-carved linoleum stamp that is still used to this day. CHINGOOZ, meaning “friends” in Korean, is the reason why the CHINGOOZ Apparel brand was created. Through their encouragement, the brand today serves not only as a business endeavor but also a platform for me to experiment with art direction, fashion, and collaboration.

︎ @chingooz

Photography by me unless otherwise stated.

CHINGOOZ has since expanded into other designs and endeavors, including serving other communities around the world. Our last two campaigns have been in support for the nonprofit Liberty in North Korea and recently an International School in Guatemala who is suffering financially from the pandemic.

CHINGOOZ x Virginia

Photos by Peter Kang

CHINGOOZ has collaborated with various creatives based in my hometown of Fairfax, Virginia but also Brooklyn and Los Angeles. By positioning the brand across multiple areas, it allows the brand to speak to an audience that is diverse and approachable.

CHINGOOZ x Brooklyn

CHINGOOZ x Los Angeles

Photo by Jonathan Yang

Photo by Jonathan Yang