Air Max Pulse: Maxxed Out

360 Campaign Art Direction & Design
2023

Inspired by the sounds of the London streets, the Air Max Pulse provides extra bounce and comfort for the late nights and long days. Along with the Pulse campaign, our global team focused on concepting the new multi-year brand strategy for the Air Max franchise: Maxxed Out.

Staying true to the spirit of innovation embedded within Air Max history, we worked closely with our AI/CGI partners New Format to create maxxed out expressions of Air.

Focusing primarily on styling, social executions, directing the hero motion pieces, and photo direction, I was able to grow in my understanding of executing a 360 global campaign grounded in key business drivers and strategy.

Worldwide executions of Air Max and Air Max Day utilizing our global strategy and playbook.

Creative Direction: Patty Wong

Art Direction: Miles Johnson, Ger Tierney

Narrative: Genevieve Hudson, Will Roelke, Jordan Aleck, Jeremy Catalino

Design: Gunnar Harrison, César Sierra, Gabriel Abascal, Reann Nathan

Production: Kevin Lennox, Adam Burdow

Studio Management: Elijah Graham, Jeevan Gaberria