Nike ACG: Find Your
Outdoor Adventure
Art Direction, Design, Digital, Social, Casting
Summer 2022
Photography by Jerry Buttles
Film directed by Anton du Preez
Nike ACG presents: Find Your Outdoor Adventure. ACG aims to represent the “punk rock” of the outdoors by encouraging the youth to curate their own adventure within any terrain and celebrate the world’s largest playground responsibly: Planet Earth. Shot within the beaches, rocks, and trails of Los Angeles, our ACG Earthlings discover the durability and ease of All Conditions Gear.
Film directed by Anton du Preez
Nike ACG presents: Find Your Outdoor Adventure. ACG aims to represent the “punk rock” of the outdoors by encouraging the youth to curate their own adventure within any terrain and celebrate the world’s largest playground responsibly: Planet Earth. Shot within the beaches, rocks, and trails of Los Angeles, our ACG Earthlings discover the durability and ease of All Conditions Gear.
We wanted to represent atypical outdoorsmen by casting young LA-native creatives: Lauren (photographer), Cami (writer), and Terrill (skateboarder/fashionisto) to closely resonate with youth culture.
v![]()
To make innovation relevant to our young consumers, we expressed the products’ key benefits with humor and placed the work through multi-channel executions (ie. Youtube, IG, paid media, nike.com, Nike App).
PROCESS
From hand-animating type, creating a Wheel of Adventure, to style & shoot planning, the project exercised my storytelling and playful chops.
Creative Direction: Patty Wong
Art Director: Hershel Baltrotsky
Narrative: Jeremy Catalino, Will Roelke,
Design: John Akira Harrold, Tommy Lam
Production: Lisa Zandi
Studio Management: Elijah Graham, Jeevan Gaberria
Art Director: Hershel Baltrotsky
Narrative: Jeremy Catalino, Will Roelke,
Design: John Akira Harrold, Tommy Lam
Production: Lisa Zandi
Studio Management: Elijah Graham, Jeevan Gaberria
HANNAH J. KIM © 2023